Breaking free from the portfolio chokehold?

Why is your portfolio a blog? This is a reflection of my work that I plan to keep building on. So, instead of just showing the best stuff, I’m showing the things I enjoyed working on, whether it had a big budget or zero budget, from 10 years ago or done this year, completely polished or *filmed by a copywriter.

If you're in the creative industry, you know the chokehold a portfolio update can have over you.

What projects should I highlight? Can I show it, or do I need a write-up? What should I include on the About page? Marketing yourself isn’t a pleasant experience for everyone, whether that's down to choice paralysis, perfectionism, or simply not feeling good enough.

Whatever the cause, showing off your skills and experience is empowering. Look at the rise of TikTok. If someone can show off the fact that they can lick an elbow online, I'm sure I can get over myself. With that, I decided to look back and reflect on what I've done so far and look for what's next.

My favourite types of words

For me, the best words are accessible, challenge the bloody default, change behaviours, and, of course, the ones that stick or trigger my echolalia.

When I started, I aimed to come up with the best ideas that would disrupt and prompt people to take a second look. I still want that, but to do that, I think it's more about wanting to make people feel something, whether that's feeling responsible for your business cybersecurity, feeling understood by making it clear that hair removal is a personal choice, or writing about condoms and sex to spark feelings of curiosity. Being a copywriter is emotional.

We’re not just looking at the final result; we’re examining the approach, the lessons learned, and the success. So expect storytelling, strategy, and a lot about inclusivity.